Neha Kulkarni

Head of Growth, B2B SaaS

Open
Pune·7 years experience

Growth for B2B SaaS | $0 to $8M ARR with a team of five

About

Growth is a system, not a channel. I spent seven years turning founder-led sales into repeatable pipelines for SaaS companies selling out of India into the US and EU. Strongest in positioning, lifecycle and pricing experiments. I write a lot, ship a lot of landing pages, and read every support ticket in the first 90 days of any new job.

Impact

ARR grown

$1.1M to $8.4M

Loopwork, 22 months

ACV increase

3.1x

after repositioning

Skills

Career trajectory

2023-01 — present

Head of Growth, team of 5

2021-06 — 2022-12

Founding growth hire

Work showcase

2023-01 — present

Repositioning and pricing overhaul at Loopwork

Head of Growth, team of 5

What did you do, and why that approach?

Rewrote the positioning of a horizontal collaboration tool into a vertical wedge for design agencies, then rebuilt pricing around seats plus active projects.

What changed because of this work?

ARR went from $1.1M to $8.4M in 22 months; average contract value up 3.1x.

View work

2021-06 — 2022-12

Outbound engine for US mid-market

Founding growth hire

What did you do, and why that approach?

Built the first repeatable outbound motion selling from Pune into US mid-market, including sequencing, enrichment and an SDR playbook.

What changed because of this work?

Generated 240 qualified meetings and $2.2M pipeline in year one at a $180 blended cost per meeting.

Ask me about

  • Positioning a horizontal product vertically
  • Selling from India into US mid-market