2023-01 — present
Repositioning and pricing overhaul at Loopwork
Head of Growth, team of 5
What did you do, and why that approach?
Rewrote the positioning of a horizontal collaboration tool into a vertical wedge for design agencies, then rebuilt pricing around seats plus active projects.
What changed because of this work?
ARR went from $1.1M to $8.4M in 22 months; average contract value up 3.1x.